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Register now for instant access to the Radical Relevance Toolkit™ - an online library full of results-producing resources that will help you put the strategies you learn in Radical Relevance into action in your own business.
*** Watch the video below or scroll down to see what's included!
What's Included
Value Proposition Generator
This interactive tool walks you step-by-step through the strategies that Bill Cates teaches in Radical Relevance, so that you can craft a value proposition that both resonates with your ideal prospects, and compels them to take action.
Other Interactive Tools
Action Guide
This interactive resource will help guide you as you work your way through Radical Relevance, translating the strategies and tactics you learn for easy implementation into your own business.
Value Gap Assessment
Take this interactive assessment to gain a better understanding of your Value Gap – the gap between where you are, and where you want to be, in your ability to attract and win more Right-Fit Clients™.
Creating Your Right-Fit Client™ Personas
Use this interactive worksheet to identify the key characteristics that make up your Ideal Client Profile. This is the first step in crafting Radically Relevant messaging.
The 8 Principles of Radical Relevance™
Fundamental to your success in any marketing or sales effort are these age-old principles for you to always keep in mind. This printable infographic is perfect for posting around your office as an ongoing reminder to continue to evaluate your success or failure of marketing initiatives against these 8 key principles.
GET THE TOOLKIT NOWeGuides
Radically Relevant™ eScripts: Wordtracks to Attract Ideal Prospects on E-mail and Linkedin
Radically Relevant™ Websites: How to Build Websites That Help Convert Visitors into Right-Fit Clients™
Radically Relevant™ LinkedIn Profile: Creating a Magnetic LinkedIn Profile That Attracts Right-Fit Prospects
Radically Relevant™ Culture: A Guide to Identifying Your Firm's Values, Mission and Vision
Radically Relevant™ Gift Guide: How to Give Gifts That Prospects and Clients Actually Want to Get
Radically Relevant™ Reputation Marketing: Creating a Reputation that Attracts Right-Fit Prospects
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"Radical Relevance nails it! Cates provides a fresh look at how to develop and communicate your value. We’re running Radical Relevance Workshops with our commercial bankers to fully leverage our unique selling proposition and win new business."
Chuck Withee
President, The Provident Bank
ABOUT THE AUTHOR
Bill Cates, CSP, CPAE is the founder and CEO of Referral Coach International, a Hall of Fame Speaker, business coach, and best-selling author of 3 books - Don't Keep Me a Secret, Get More Referrals Now and Beyond Referrals.
Over the last 25 years, Bill has helped thousands of individuals and companies cultivate exponential growth in their businesses through referrals, introductions from advocates, and more compelling marketing messaging.
